Mission
Everyone's peace of mind and passion.
We develop new technologies that resolve the problems of economic inequality, and will realize a new era free from excessive competition and armed conflict, where EVERYONE can keep peace of mind and passion.
Motto
Kind 💖
- About us
- Leadership
- Culture
- Our profile
- Major patents
- History
- Contact
- Participantes, volunteers, alliance, donations, and sponsorship
- [No Selection Required] Call for Participants Who Want to Take on a Summer Challenge! Especially Welcoming Tsukuba University Students! No Software Development Skills Needed!
- Open source licenses
About Peace and Passion
Peace and Passion (nicknamed ✌️Peace!) is a Japan-based social startup founded by researchers and students from institutions such as the National Institute of Advanced Industrial Science and Technology (AIST), the University of Tokyo, the University of Tsukuba, Keio University, and Ibaraki University. It is a Tsukuba university startup.
As a social startup driven not by profit but by the desire to solve social issues, we are developing technologies to address excessive economic inequality. We are leading "The You Can Upgrade the Economy Yourself and Increase Everyone’s Income Project" for the next-generation economy with freedom, peace of mind, and no excessive competition.
We operate independently through self-funding and donations contributed by participants. Up to now, we have carried out research and development as unpaid volunteers. Currently, we are working to transition into a revenue-based model to expand our technology globally.
Requestland: A set of shopping helper tools for everything from cosmetics to corporate acquisitions.
Jibu-kei Project: The You Can Upgrade the Economy Yourself and Increase Everyone’s Income Project.
Banban board: A space where you can think clearly with cards for everyday shopping and work tasks.
Luncho: Luncho: A common value index designed to reduce global inequality — enough to buy a simple lunch in any country with just 100 Luncho.
1 Zero poverty, 2 Zero Hunger, 8 Decent work and economic growth, 10 Reduced inequalities, 16 Peace
Leadership
Dr. HIRANO Satoshi
Representative director, founder. Research fellow at Institute of Industrial Science, University of Tokyo.
Received Ph.D. in computer science from University of Tokyo, and master's degree in management engineering . A former senior research scientist at National Institute of Advanced Industrial Science and Technology (AIST), and a former part-time lecturer at Tokyo Institute of Technology. Received Japan Business Federation Chairman's Award, etc. Born in Tokamachi Niigata, Japan.
The hardest thing for me is reading stories about small children being abused by their parents on the newspaper in Japan.
Parents are hitting their children.
I want all parents to be happy for children. I want everyone to be able to live with peace of mind and passion. I don't have much time left. I'm running at full speed.
hirano-satoshi *@*@*@ peace-and-passion.com I will read you all mails, though I may not be able to reply. Please write your real name and affiliation or state. Too harsh one will discourage me, so please write gently.
Works: Hirano Market Model, Requestland, Banban board, Luncho de Peace: Common value index, HORB, Demacs, hterm, hml, and Ring Server
Dr. AIKAWA Kazuki
COO, founding member, AI researcher, and social entrepreneur.
Completed the Doctoral Program in the Degree Programs in Systems and Information Engineering, Graduate School of Science and Technology, University of Tsukuba (March 2025). Doctor of Engineering.
Graduated Tsukuba business school. Born in Mishima Shizuoka, Japan.
Hello. I am saddened to see some familiar stores closing. I hope that Requestland will help local shops, so I'm doing it with my youth! We need your collaboration.
Happy
Assistant dog
Kind and friendly male Labrador Retriever. Sometimes he makes up stories and pretends not to know.
Likes: Food, walks, shoes.
Dislikes: YouTube ads.
I expect that you would be a part of Requestland and contribute to the slogan, that is, people's happiness. Is that OK?
Yes, I understand that you want me to join Requestland and contribute to the slogan of "people's happiness". That is okay.
Requestland service is a very attractive service that allows you to purchase what you need with a simple request on the map, and it can raise everyone's salary and create a more equitable and prosperous region.
Through this service, I want to contribute to realizing people's happiness.
Collaborative staff
Dr. J. Christopher Connelly
Technologist at a major American IT company. BA from Harvard University, Ph.D. on computer science from Graduate School of engineering, Duke University.
HIRANO Chihiro
Former head of human resources, software developer.Graduated Faculty of Agriculture, Ibaraki University, Japan. Engaged in system development at an IT company in Tokyo. Born in Tsukuba City, Ibaraki, Japan in 1996.
Hello! I work in a relaxed environment.
I love animals, so I entered the Faculty of Agriculture. After graduating, I learned programming and am involved in development work.
I would be happy if there were more staff working together, especially women. thank you!
Wanted
- [No Selection Required] Call for Participants Who Want to Take on a Summer Challenge! Especially Welcoming Tsukuba University Students! No Software Development Skills Needed!
- Anyone can participate: Participants, volunteers, alliance, donations, and sponsorship
- Staff (students, pro bonos, volunteers)
Culture
We pursue our art. When in doubt, we follow our mission and conscience.
Our workday begins at 8:30 with friendly greetings for everyone. The atmosphere is akin to that of a university laboratory. We have a scheduled exercise break and enjoy our lunch in the beautiful university surroundings, often followed by a leisurely walk. We also have nap breaks. At the end of the day, we leave the office at 17:59 and strive to be in bed before 22:30.
We are a big family and learning animals; we read newspapers and books everyday. In summer we climb mountains and enjoy body-boards at the beach. No smartphone or caffeine addicts here.
Our profile
| Name | Peace and Passion Inc. |
| Address | 105 2-4-1, Amakubo, Tsukuba, Ibaraki 305-0005, Japan |
| Foundation | 2015 |
| CEO | Dr. HIRANO Satoshi |
| Phone | +81-29-845-4668 Contact us from the inquiry form. Please don't contact us for sales purposes. |
| Remarks | An AIST start-up A University of Tsukuba start-up |
Major patents
- Patents US 11393019 B2, JP 6722846, JP 6373980
- Design patents JP 1708906, US DM/215 800 (pending), EP DM/215 800
- Trademarks Requestland, Banban board, Land ID, Land point, Supplandia, Peace and Passion
History
The following list shows a partial history of our R&D and recreations. Mountaineering seems many but one or two times a year. The list does not list our body-board tour to the Pacific ocean.
| Oct. 15, 2013 | When Dr. Hirano was making a theory for protecting personal information with public key cryptography, he invented a new marketing method. The marketing method has been developed to H-Market model. |
| Oct. 2014 | Climbed Mt. Tsukuba. |
| Feb. 17, 2015 | Founded by Dr. HIRANO Satoshi (AIST), AIKAWA Kazuki (Tsukuba Univ), and others. |
| Oct. 15, 2015 | Incorporated as a social start-up. Chair HIRANO Satoshi, R. Director AIKAWA Kazuki. |
| Jun. 2016 | Climbed Mt. Nasu. A day trip with Nasu Onsen hot spa. |
| Aug. 2017 | Climbed Mt. Senjo and Kaikoma in Southern Japan Alps. Aikawa Kazuki was moved by the large panorama under the fine weather and lost his voice. Stayed Komorebi cottage at Kitazawa-pass. |
| Jun. 2018 | Climbed Mt. Nikko-Shrine. Camped the day before. |
| Jul. 27, 2018 | The first Japanese patent was issued. |
| Sep. 2018 | Aiming to climb Mt. Hotaka in the Northern Alps, but we stopped at Karasawa cottage due to heavy rain. Spend two days playing cards. After weeping down the mountain, we visited Matsumoto Castle and the Yayoi Kusama exhibition under the fine weather. Azumino soba noodles was good. |
| Dec. 30, 2018 | Started alpha testing of Demandic. |
| Jul. 1st, 2019 | Started free open of Demandic for COVID-19, but it didn't get attention. |
| Sep. 2019 | Climbed Mt. Aizu-bandaisan. Invented demand shift! during climbing. Camped the day before. Visited Morohashi Museum of Modern Art, Goshikinuma, and Aizuwakamatsu Castle, and Ouchijuku. Kitakata ramen was good. |
| Feb. 28, 2020 | Part timer student O developed video session |
| Feb. 10, 2020 | Dr. Hirano created three YouTube videos, but no spread. Start Beginning to realize the nature of rankings. |
| Jun. 25, 2020 | The second Japanese patent was issued. |
| Aug. 2020 | Climbed Mt. Adatara. The trail running competition was being held in Corona, and it's a big nuisance. |
| May 2021 | Dr Hirano published Common value index Luncho. |
| Aug. 2021 | Renamed from Demandic to Requestland because they said the name Demandic sounds difficult. |
| Aug. 2021 | No mountain this year due to the Coronavirus. |
| Mar. 20, 2022 | Added Doumo. |
| Apr. 1st, 2022 | Dr. Hirano retired AIST and became CEO. |
| Jul. 19, 2022 | A US patent was issued. |
| Aug. 27, 2022 | Dr. Hirano made a new economic theory based on HMM, ranking, and the power law. |
| Sep. 17, 2022 | Climbed Mt. Nantai at Nikko. Camped the day before. Moved by good Gyoza at Utsunomiya (900 Yen for 12 gyoza and rice set). Legs stopped working at downing. |
| Sep. 30, 2023 | Aikawa opens crowdfunding. Thank you for your support. |
| Apr. 16, 2025 | Started "The You Can Upgrade the Economy Yourself and Increase Everyone’s Income Project" for the next-generation economy with freedom, peace of mind, and no excessive competition. |
| Now | Requestland is in beta test. |